Advertising Age Article Abstract
Brunswick Put to Ultimate Test as BP Grows Increasingly Toxic
Catastrophe Shoves Shop Better Known for Financial Comms Into Uncharted Waters; 45% of Readers Say They Would Tackle Brand's Rehab
NEW YORK (AdAge.com) -- If ever there was a PR agency tasked with putting lipstick on the metaphorical pig, it's Brunswick. The independent agency is the lead communications shop working with BP to try to manage the messaging around the Gulf of Mexico oil spill, dubbed the worst environmental crisis in the history of the country. But given that BP's crisis-communications strategy so far is disastrous, industry insiders wonder whether Brunswick is the right firm for the job. Or, frankly, if anyone can do it. ...