Advertising Age Article Abstract
Betty White Credits Snickers for Golden Opportunities
America's Sweetheart Tells Ad Age How Super Bowl Spot Goosed Her Career
LOS ANGELES (AdAge.com) -- If Betty White seems to be suddenly omnipresent, you can thank Snickers for that. Ever since this year's Super Bowl, when BBDO's spot for the Mars candy bar depicted Ms. White and fellow octogenarian Abe Vigoda in a particularly rough game of football, the TV legend has been in higher demand than she was in her heyday as the star of "The Mary Tyler Moore" show in the 1970s and "The Golden Girls" in the 1980s. And it all goes back to that Super Bowl ad. ...