Advertising Age Article Abstract
Fox Sells 80% of Super Bowl
It's Only June, but Marketer Interest Is Spurring Unusual Ad-Sales Pace for Big Game
NEW YORK (AdAge.com) -- Fox has sold as much as 80% of its ad inventory for the Super Bowl, according to a person familiar with the situation, a signal that advertisers are moving earlier than ever to secure good positions in TV programming that still has the power to secure a broad audience. ...