Advertising Age Article Abstract
Building the Next Foursquare? Pepsi Would Like a Few Words
Food-and-Beverage Giant Partnering With VC Firm to Nurture the Next Big Thing
CHICAGO (AdAge.com) -- Pepsi wants to get in on the ground floor of the next FourSquare. The marketer, which has been outspoken about its commitment to social media, crowdsourcing even its biggest marketing program through the Pepsi Refresh Project, is hooking up with a venture-capital firm to do just that. ...