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Advertising Age Article Abstract

Building the Next Foursquare? Pepsi Would Like a Few Words

Food-and-Beverage Giant Partnering With VC Firm to Nurture the Next Big Thing

By: Emily Bryson York
Published: June 08, 2010

CHICAGO (AdAge.com) -- Pepsi wants to get in on the ground floor of the next FourSquare. The marketer, which has been outspoken about its commitment to social media, crowdsourcing even its biggest marketing program through the Pepsi Refresh Project, is hooking up with a venture-capital firm to do just that. ...

Full Article Word count: 391

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