Advertising Age Article Abstract
In Global Deal, Unilever Readies First Dove Work on IAd
With Use of New Apple Ad Platform, CPG Giant Gets Category Exclusivity, Worldwide Mobile Reach
BATAVIA, Ohio (AdAge.com) -- Unilever may be a global marketer, but it hasn't been able to do many truly global ad deals -- at least not until its multimillion-dollar deal with Apple to be the consumer goods "presenting advertiser" on the new iAd platform was announced June 7. ...