You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Joan Rivers Isn't the Only Brand That's Appealing to Gay Consumers Why Are Marketers Missing Out on Opportunities With LGBT Audiences? By Chiqui Cartagena, Published on June 14, 2010 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.