You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Razorfish Social-Media Guru Shiv Singh Moves to PepsiCo Will Serve as Beverages' First Director of Digital Marketing By Kunur Patel, Published on June 15, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.