Advertising Age Article Abstract
AT&T, American Back CBS Web Series 'Around the World for Free'
Network's Interactive Unit Looks to Ramp Up Original Online Programming
LOS ANGELES (AdAge.com) -- CBS Interactive is rolling out a web series whose entire narrative will depend exclusively on the two most hard-to-find attributes in digital entertainment: sponsors and active fans. Luckily for CBS, the former is already taken care of when it rolls out "Around the World for Free," an online spinoff of "The Amazing Race" that makes its debut July 26 on CBS.com and other CBS Interactive properties. ...