Advertising Age Article Abstract
Denny's Embraces AARP Audience to Combat Sales Slump
Once Known as 20-Something Late-Night Hangout, Chain Faces Increased Competition Across Dayparts
CHICAGO (AdAge.com) -- Denny's, the All-American 24-hour-dining chain, is casting about for an identity. And while a decade ago it was the late-night safe-haven for 20-somethings, it's now making a bet on the AARP crowd. ...