Advertising Age Article Abstract
New Messaging Needed to Reach 'New Majority'
Today's Multicultural Audience Is Young, Diverse and Consumes Media Very Differently
NEW YORK (AdAge.com) -- Ask most major marketers what their primary concerns are today, and you'll inevitably get back responses such as digital, cause marketing and multicultural marketing. But those three areas are far from mutually exclusive as the world becomes increasingly blended. ...