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Advertising Age Article Abstract

How AT&T Plans to Lift Its Image Via Social-Media Customer Care

Carrier Beefs Up Staff to Monitor Facebook, Twitter, Spreads Word About Strategy

By: Kunur Patel
Published: June 21, 2010

NEW YORK (AdAge.com) -- On a normal day, AT&T has 10,000 mentions on social networks, but during stressful moments like these they rise precipitously. The marketer is out to calm Twitter storms and the like by staffing up its social-media customer-care corps. ...

Full Article Word count: 890

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