You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why You Should Be Putting on the Ritz Marketers Can Learn From Hotelier's Philosophy That Employees Are the Brand By Michael Bush, Published on June 21, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.