Advertising Age Article Abstract
Shell Oil Breaks Industry Silence With Aggressive Ad Campaign
Touts 'New Energy Future' As Rivals Hunker Down During BP Oil Spill Disaster
NEW YORK (AdAge.com) -- As BP repeatedly botches its communications efforts around the environmental disaster that is the worst oil spill in U.S. history, nearly every other oil company has gone silent save one: Shell Oil. Shell seems to be going after a space once owned by BP by presenting itself as something more than an oil company -- beyond petroleum, if you will. ...