Advertising Age Article Abstract
Darryl Willis, Reluctant Star of BP's Latest Commercials, Talks to Ad Age
Is Embattled Oil Giant's Latest Spot a Brilliant PR Ploy or Earnest Face of Compassion?
NEW YORK (AdAge.com) -- You've seen him in those commercials for BP. An unassuming man wearing an orange polo and wire-frame glasses approaches the camera as he walks along a generic dock and says, "I'm Darryl Willis. I oversee BP's claims process on the Gulf Coast. BP has got to make things right, and that's why we're here." Mr. Willis has become the most visible face of BP. Advertising Age spoke to Mr. Willis via phone as he was en route from Florida to New Orleans. ...