Advertising Age Article Abstract
Playing Dodgeball With Gawker -- and Other Cheap Thrills in the Big Blog Era
Why Major Brand Marketers Back Bloggy Mischief-Makers and Playground Bullies
Remember when all you had to worry about from blogs was excessive snark? If you overdosed on the acid commentary, you could always just pop a few Tums or spend 10 minutes with the fluffy kittens on CuteOverload.com. (There -- all better.) Now you might want to bring a flak jacket. ...