Advertising Age Article Abstract
How This Author Got 674,716 Facebook Fans (Worth, Uh, $92 Million!)
Fan Counts Don't Prove Engagement the Way You Might Think
Two years ago Simon & Schuster published Toronto-based author Gregory Levey's book "Shut Up, I'm Talking." Naturally, Mr. Levey put up a Facebook fan page for the book. Unnaturally, he ended up getting hundreds of thousands of fans. ...