Advertising Age Article Abstract
McDonald's Unleashes Summer Sales Weapon: Beverages
Ahead of National Advertising, Chain Is Finding Success -- and Unexpected Customers -- With Line of Frappes, Smoothies
CHICAGO (AdAge.com) -- Burgers, schmurgers: This summer at McDonald's, the focus is on beverages. The chain is launching frappes and smoothies by way of its McCafe line and sales are surging -- even before the national advertising, which officially launches this week. ...