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Advertising Age Article Abstract

How LeBron's Entourage Got His 'Decision' on ESPN

NBA Free Agent Hooked Up With Uber-Agent 
Ari Emanuel for Show Touted as Ad 'Paradigm'

By: Rich Thomaselli
Published: July 12, 2010

NEW YORK (AdAge.com) -- By now you've heard the offense against basketball star LeBron James' one-hour TV special to announce his team choice -- that it was narcissistic, sullied his brand and blurred the journalistic line for ESPN. But what you haven't heard is the defense of the man who helped put the show together: uber-agent Ari Emanuel, who says "The Decision" forwarded the paradigm for advertiser-funded programming. ...

Full Article Word count: 1421

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