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Advertising Age Article Abstract

Social Networks Sink Online-Ad Pricing

Facebook and Its Ilk Might Be Reducing Overall Pricing of CPMs

By: Edmund Lee
Published: July 12, 2010

NEW YORK (AdAge.com) -- Social networks and their endlessly growing page views have dominated every sphere of the web -- from audiences to ad impressions. But there's one area where they still can't seem to catch up: ad prices. ...

Full Article Word count: 625

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