You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Murphy Oil Pumps Up Social, Digital Media at the Station Innovative Program Offers Gas-Price App, Text Alerts for Price Hikes, Mobile Coupons and Check-In By Jack Neff, Published on July 19, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.