Advertising Age Article Abstract
Viral Old Spice 'Responses' Crush Original Ads in Online Views
The 'Your Man' Campaign Reaches 113 Million Views Since February
NEW YORK (AdAge.com) -- The 186 responses that Old Spice pitchman Isaiah Mustafa recorded for fans of his beauty, intelligence and outstanding physique have eclipsed the original TV ads themselves in total views in just one week, according to new numbers from Visible Measures. ...