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Advertising Age Article Abstract

Viral Old Spice 'Responses' Crush Original Ads in Online Views

The 'Your Man' Campaign Reaches 113 Million Views Since February

By: Michael Learmonth
Published: July 22, 2010

NEW YORK (AdAge.com) -- The 186 responses that Old Spice pitchman Isaiah Mustafa recorded for fans of his beauty, intelligence and outstanding physique have eclipsed the original TV ads themselves in total views in just one week, according to new numbers from Visible Measures. ...

Full Article Word count: 860

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