Advertising Age Article Abstract
Hispanic Market Hits Tipping Point
Demo Accounts for One in Six U.S. Residents, Nearly Half Are at Ease in English
NEW YORK (AdAge.com) -- If you're looking to reach upholders of traditional American values, your best bet might be the Hispanic market. The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased a stunning 42% from the previous census in 2000. ...