Advertising Age Article Abstract
How Much Old Spice Body Wash Has the Old Spice Guy Sold?
The Answer Just Might Surprise You
NEW YORK (AdAge.com) -- Isaiah Mustafa, aka "The Man Your Man Could Smell Like," has clearly broken through all previous viral-video records and achieved pop-icon status. The question is: How much Old Spice body wash has he sold? And the answer is a bit of a mystery. ...