You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Which Came First: the Slow-Moving Plot or the Slow Sales? Ad Age Investigates Cause Behind This Summer's Box-Office Slump By Matt Carmichael, Published on July 27, 2010 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.