You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Brands on Sidelines as Disney, Google and MTV Charge Into Social Games Sale of Virtual Goods More Powerful than Ad Dollars, for Now By Kunur Patel, Published on July 28, 2010 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.