You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Five Reasons Marketers Should Care About How Hard the IRS Is Working Predictions on Tax Form Submissions Suggest Some of the Shifts in Consumer Behavior to Come By Matt Carmichael, Published on July 28, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.