You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Checking Into a Stieg Larsson Novel? Get Ready for Check-in Fatigue Stickers and Badges Will Lose Perceived Value as They Become Less Tied to Meaningful Actions, Rewards By Ian Schafer, Published on July 29, 2010 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.