You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why 'Mad Men' Has So Little to Do With Advertising Ratings, Ad Revenue Small, So Focus Is on Overseas Sales, Digital and -- Maybe -- a Song-and-Dance Revue By Brian Steinberg, Published on August 02, 2010 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.