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Advertising Age Article Abstract

Is Your Detergent Stalking You?

Brazil's Omo Uses GPS to Follow Consumers Home With Prizes

By: Laurel Wentz
Published: July 29, 2010

NEW YORK (AdAge.com) -- Unilever's Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors. ...

Full Article Word count: 663

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