You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Online Industry Needs to Be More Open About Tracking Time for Every Web Page to Come Clean on Data It Collects From Consumers By Omar Tawakol, Published on August 02, 2010 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.