You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Unilever Breaks Multibrand 'Mad Men' Blitz Custom Ad Content Created With Mindshare Entertainment Has So Far Sparked Some Backlash By Rupal Parekh, Published on August 02, 2010 28 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.