You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Making News Sites Stickier With Apps That Summon the Web Overlays on Editorial Photos Bring Up Related Twitter Feeds, Google Searches and Ads By Nat Ives, Published on August 03, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.