Advertising Age Article Abstract
Is Hollywood Suffering From Clip Overload?
Studios May Have Unwittingly Created a 'Freemium' Model With Extended Looks at Releases
There seems to be more than a little Cold War thinking going on in Hollywood. No studio is able to back down from the pressure to put out clips -- often extended scenes that were first glimpsed in the trailer -- in the final weeks of a movie's campaign. By adopting a mindset that's less strategic and more doctrine of proportional response, what's interesting is that Hollywood seems to have inadvertently created its own makeshift "freemium" business model. ...