You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Book 'Em, Danno: Why Nostalgia May Win Over Novelty This Fall 'Hawaii Five-O' Among Most-Anticipated TV Shows as Emotion, Engagement Start to Rival Mass in Importance By Brian Steinberg, Published on August 09, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.