Advertising Age Article Abstract
Book 'Em, Danno: Why Nostalgia May Win Over Novelty This Fall
'Hawaii Five-O' Among Most-Anticipated TV Shows as Emotion, Engagement Start to Rival Mass in Importance
NEW YORK (AdAge.com) -- Ask any TV-network executive how many new shows fail each season, and the answer they give you is somewhere between 75% and 80% -- and then they'll tell you they're being kind. New data from a company that studies consumers' emotional attachment to TV shows and advertisers' products aim to cushion that launch-and-crash process that is so much a part of any fall-TV calculation. ...