You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Are Marketers Hiking Ad Spend at Expense of Product Quality? Rising Recalls, Cost Cutting at Major Companies Threaten to Undermine Decades Worth of Brand Messaging By Jack Neff, Published on August 09, 2010 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.