You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Soap Opera Ratings Fall as Daytime TV Ratings Rise Where Does the Changing Role of Women in the Workforce Fit in? By Matt Carmichael, Published on August 11, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.