News

Advertising Age Article Abstract

NAD to Charmin: No Bare Bear Bottoms

P&G Must Show Some Pieces of TP on Bruin's Bums

By: Jack Neff
Published: August 12, 2010

Procter & Gamble Co. must add little flecks of cartoon toilet paper to the backsides of its Charmin cartoon bears in future ads or risk the wrath of arbitrators. That follows a decision released yesterday by the National Advertising Division of the Council of Better Business Bureaus. ...

Full Article Word count: 262

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.