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Advertising Age Article Abstract

Fastest Growing Car Brand in America? Buick

After Years of Struggle, GM Brand Shows Signs of Big Turnaround

By: Rich Thomaselli
Published: August 16, 2010

NEW YORK (AdAge.com) -- While the focus at General Motors Co. in the last several months has been the change to VP-Marketing Joel Ewanick, an emphasis on re-shaping Chevrolet and Cadillac, and the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company. ...

Full Article Word count: 968

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