Advertising Age Article Abstract
Fastest Growing Car Brand in America? Buick
After Years of Struggle, GM Brand Shows Signs of Big Turnaround
NEW YORK (AdAge.com) -- While the focus at General Motors Co. in the last several months has been the change to VP-Marketing Joel Ewanick, an emphasis on re-shaping Chevrolet and Cadillac, and the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company. ...