Advertising Age Article Abstract
How Facebook, Twitter Can Move the Metal
Tips for Auto Dealers Using Social Media
DETROIT (AdAge.com) -- Automakers and dealers are chasing millions of customers who spend an increasing amount of time each day on social-media sites such as Facebook and Twitter. But what kind of content is appropriate for dealers to put on a Facebook page? How should they get started? How much does it cost? And does it really help sell cars? ...