You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Happens When Facebook Trumps Your Brand Site? 'Like' It or Not, Trend Serves as Another Telling Sign of Social Media's Growing Dominance By Jack Neff, Published on August 23, 2010 30 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.