You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Remember Three-Screen Marketing Plans? So 2007. Time to Get Ready For Six Screens A Host of New Devices Are Making the Now Traditional TV, PC and Mobile Paradigm Obsolete By Judy Shapiro, Published on August 23, 2010 18 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.