You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive Foursquare and SCVNGR Reward Active Users, While Xtify Appeals to the Passive By David Berkowitz, Published on August 25, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.