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Advertising Age Article Abstract

Groupon Preps for More National Marketers After $11 Million Gap Promo

Touts Ability to Generate Foot Traffic as Key

By: Natalie Zmuda
Published: August 25, 2010

NEW YORK (AdAge.com) -- Since last week's national Gap promotion, Groupon's phones have been ringing off the hook, said Rob Solomon, president-COO of Groupon. He expects the company's next national retail promotion will happen "pretty soon," with more to come during the fourth quarter. ...

Full Article Word count: 568

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