You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Power of Louisiana, Social Media Help Popeyes Stand Out in Chicken Fight CMO Richard Lynch on the Brand's Latest Coup Over KFC and Who That Popeyes Twitterer Really Is By Jennifer Rooney, Published on August 25, 2010 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.