You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Much Can 'Jersey Shore' Cast Really Do for Marketers? Snooki and the Situation Have to Work Hard to be More than 'Friends of the Brand' By Brian Steinberg and email@example.com, firstname.lastname@example.org, Published on August 25, 2010 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.