Advertising Age Article Abstract
How Much Can 'Jersey Shore' Cast Really Do for Marketers?
Snooki and the Situation Have to Work Hard to be More than 'Friends of the Brand'
NEW YORK (AdAge.com) -- Mike "The Situation" Sorrentino, the ostensible leading man of MTV's "Jersey Shore" reality series, might make $5 million this year from his on-camera role and the marketing, um, hook-ups to which it might lead. But he and the cast will have to work hard if they want more than one-off marketing deals trading on their current, probably transitory, celebrity. ...