You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Automotive News Sits Down With Ford's Jim Farley Automaker's Marketing Chief Talks About Digital, Apps, Social Media -- and Says Super Bowl Doesn't Matter By Automotive News staff, Published on August 30, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.