Advertising Age Article Abstract
Ford Drives on 'Vampire Diaries' With Social-Media Twist
Use of Twitter Helps Reduce Distraction of Inevitable In-show Appearance
NEW YORK (AdAge.com) -- A Ford Fiesta won't crop up in CW's "Vampire Diaries" until early October, a veritable eternity in terms of TV-show viewing. But the automaker is trying to get people to talk about it now, even though the fan-favorite show won't hit the screen until Sept. 9. ...