Advertising Age Article Abstract
Foursquare Tinkers With Game's Mechanics
As It Readies Version 2.0 and New Mobile Apps, a Rethink of How It Is Played
NEW YORK (AdAge.com) -- When Facebook launched its version of location check-ins "Places," it seemed to put Foursquare, with its endearing badges and mayorships, in its sights. But Foursquare's founder and CEO, Dennis Crowley, thinks his location-based game app will survive "Places" and thrive as more people get accustomed to sharing their locations. ...