You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract AT&T Offers IPhone Users More Apps for More Places Entertainment, Banking, Other Apps Seen as Creating 'Stickiness' for Day When Apple Exclusivity Expires By Beth Snyder Bulik, Published on August 30, 2010 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.