You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Cable Loses Ground, TV Numbers Gain and Six Other Numbers From the Past Week Ad Age Rounds Up the Most Important Trends Being Reported in Advertising and Marketing By Matt Carmichael, Published on August 30, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.